My overall impressions of the show? It was very good. My thinking is they will announce about 8000+ visitors and, together with the estimated 3500 exhibitors, it made for a good trade show floor of connections, conversations and ultimately business.
Most of the 20+ seminars and 120 speakers were right on target and attracted large audiences, proving that you can hold seminars even while the trade show is open if you overall have a dynamic event. Seminar attendees eventually get on the show floor. In some shows you hear the exhibitors grumble about the seminars taking away show floor traffic. At this event, exhibitors seem to embrace holding these seminars and I think this is the right approach. Honestly, all of those attending the semiars will get on to the exhibition and many of those attending might otherwise not have come if it was just a trade show. Seminar attendees bring a depth of quality in visitor attendance.
I was impressed with the quality of the visitors walking the floor. I saw representatives of Nike and New Balance. A woman from Delta Airlines, charged with sourcing materials for their new flight attendant uniforms, stopped by our booth. I met with a fabricator of large tension structures looking for new cutting equipment. I heard from an exhibitor there were representatives of TRW, Autoliv and other Tier 1 automotive suppliers on the show floor. I saw biomedical device manufacturers were there. Another booth visitor was a member of the Mexican military, and I visited with two large US military contractors and a member of Source America, a nonprofit that creates employment opportunities with those who have disabilities. Good quality show-walking visitors.
Some things that need to get fixed? Not too much. The critical one is to get the JEC exhibitors together and better promote the synergy that is between the three industries. This year JEC Americas exhibitors were divided. JEC had come into the partnership when the Techtextil North America/Texprocess Americas had already laid out the show floor for their shows. So, JEC exhibitors had to take what space was still left in the hall and thus were divided like bookends on both sides of the other events. Some JEC exhibitors I spoke with weren't happy with this layout. I urge the composite exhibitors to be patient because the partnership co-location will prove to be successful over the next two years.
Another potential area of improvement: Promote the North American way, not the European way. Both the key event organizers are based in Europe. Their promotion model in Europe is very successful...but it doesn't totally transfer to the North American marketplace. We understand protecting the brand and image but loosen up and make the websites more appealing to the potential North American visitor.
And talking about promotion, I think a little more promotion needs to be allocated to attract more fabricators of traditional end products. A small increased investment could yield big results with those making consumer and commercial outdoor products, furniture and protective covers. I saw a few of these fabricators walking the show but not enough. You've heard of the expression "Build it and they will come..."? Well, it's been built but word has not yet gotten out to these companies.
The geosynthetics industry was largely missing. It's an important market in the technical textiles industry. There is already a very good biennial show for this market organized by the Industrial Fabrics Association International but these manufacturers could also benefit from being involved in this show. I would suggest trying to encourage the International Geosynthetics Society or the North American Geosynthetics Society to organize a workshop or conference during the show. Next year the Techtextil North America/JEC Americas shows are in Houston, a perfect location to focus on environmental protection, fuel extraction/exploration and petrochemical markets.
What could make this a truly formidable gathering? The partnership between the equipment, technical textile and composite groups is already fantastic. A true "mega-show" for the technical textile industry would now be to see the nonwoven industry come to the dance.
So those are my thoughts. It was great to see all who took the time to stop by theBeaverLake6 Report booth. I hope you enjoyed the event experience as much as we did. And, finally, I have to recognize the unsung heroes of this co-location: Congratulations to the staffs of all the organizations. They stay in the background and do their jobs so efficiently that we don't notice their contributions. A job well done.
Wednesday, May 14
I Have a Complaint: The Show is Too Big. This "complaint" by visitor Shelia Portela definitely sums up the dilemma faced by many visitors on the second day of the Techtextil North America/ Texprocess Americas/JEC Americas. Too much to see and not enough time was the issue. Ms. Portela is Fabric Design Manager in the Performance Fabrics Division of Precision Fabrics Group, Inc. When she came by our booth at closing on the second day, she was disappointed she had only scheduled one day to attend and hadn't visited all she had wanted to see.
Every exhibitor we interviewed had experienced a very good day. In fact, it was hard to get interviews because the exhibit staff were often too busy in the booths showing their products and making new connections. Here are some comments:
"Traffic was extremely good," said Jim Egan, president of Graniteville Specialty Fabrics.
"Great show," reported Todd McCurry, vice president at Highland Industries. While Mr. McCurry is focused within Highland on the air bag industry, he did graciously take the time to show us Highland products for other segments of the industry, including the new carbon braiding material they will be manufacturing at their new plant in Statesville, N.C., USA. The plant is set to begin production in June.
Jeff Sponseller, vice president of Miller Weldmaster, a manufacturer of hot air welding machines, observed this was the first time his company had exhibited at Techtextil North America in quite some time and was impressed with the audience. "We'll definitely be back in 2016 when it is in Atlanta again."
We had a good talk with Harold Hill, president of Glen Raven Technical Fabrics. The company unveiled a new logo and look at the show. Hearing about his company's plans yet again confirmed our past feeling that this is a company that is focused and making moves into new technical textile end product and geographic markets.
Annelie Wester, general manager marketing & area manager of Forsstrom, confirmed the company was having an excellent show. Forsstrom is a Swedish manufacturer of high frequency welding machines.
We have to concur with all of these positive assessments after the first two days of the combined shows. There was definitely a good buzz on the exhibition floor. The BeaverLake6 Report booth was busy with visitors from many countries. It was a strong second day for the event.
Tuesday, May 13
The Show Starts! The crowd flowed in today at the start of the long-awaited 2014 Techtextil North America/Texprocess Americas/JEC Americas co-located shows in Atlanta, Ga., USA. Registration was strong throughout the day and the aisles had very good traffic. It appears the shows, at least from the first day results, will hit their target of 8,000 visitors. A Textile World representative related that one exhibitor had told her the show was the best Techtextil North America show yet and it was only a few hours into the event.
At the BeaverLake6 Report booth, we were impressed with the many senior level textile industry representatives from all parts of the value chain who stopped by to say hello. It was great to see old friends and make so many new contacts. A trade show like this is the best way to really understand the dynamics of the technical textiles industry.
At the show organizer press luncheon, Dennis Smith, president of Messe Frankfurt USA, announced that JEC Americas and Techtextil North America will again co-locate in 2015. Next year's event will be held June 2-4, 2015 in Houston, Tex., USA. Mr. Smith also announced the co-location of all the shows May 3-5, 2016 in Atlanta. (Texprocess Americas, the third party in this year's event and which is co-produced by Messe Frankfurt USA and the Sewn Products Equipment Suppliers of the Americas (SPESA), does a biennial cycle and will not be held again until the shows are back in Atlanta in 2016.)
Frédérique Mutel, the president of JEC Group, said about the co-locations: "We favor long-term relations. Our strategic partnership with Messe Frankfurt is meant to gradually bring an increase added value to our respective markets."
Dave Garnder, SPESA's managing director, gave a short report at the press luncheon on the US equipment industry made an interesting comment that while production has increased in the textile industry by 13%, employment in the industry has been flat due to modernization of the manufacturing process.
Olaf Schmidt, vice president of Messe Frankfurt Exhibition GmbH, talked at the press conference about Techtextil Frankfurt, saying changes in the 2015 version will include an expansion of the show from 3 to 4 days, the addition of a new "Functional Apparel" segment, and that the Techtextil and Avantex innovation awards will be combined.
Tomorrow, we will give you a report on what the exhibitors thought and what we saw new being displayed.
Monday, May 12
We're Ready for Techtextil North America to Begin! It's always amazing to see an exhibition come together. The show floor today was organized chaos as booths were being assembled in time for tomorrow's opening. More than 700 exhibits from the combined Techtextil/Texprocess/JEC shows fill the hall. I talked with Dennis Smith, president of Messe Frankfurt USA, and Kristy Meade, show manager, and heard the Techtextil seminars will be packed. One on fiber innovations is already sold out. I'm sure you will be busy with so much going on but please make time to stop by our booth and say hello. We can't wait to see you.
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Click here to view the complete technical textiles events calendar that includes show information links.
BeaverLake6 Report is pleased to provide an exclusive interview with Li Lingshen, Ph.D., Vice President of the China National Textile and Apparel Council, and President of the China Nonwovens & Industrial Textiles Association, the overseeing organization for the technical textiles industry in China. Click here to read the interview.
IFAI Expo 2018 was the first show under IFAI's new CEO/President Steve Schiffman. In a quick conversation on the first day, Mr. Schiffman thought event attendance was on target with the expectation of a 500 increase over the 4500 total participants (counting both exhibitors and visitors) they had in 2017 in New Orleans. Similarly, a conversation with one of the managers of ACMA, a partner in CAMX, said their pre-registration had already topped the 6500 they had last year in Orlando. (Keep in mind, though, the 2017 CAMX show had to be rescheduled from September to December because of Hurricane Irma.) Click here to read more about the shows. Posted October 19, 2018
Positive Reviews but Still Uncertainty. On November 16, 2018, two of the US textile industry associations testified before the US International Trade Commission (ITC) in a special hearing to determine the economic impact of the proposed United States-Mexico-Canada Agreement (USMCA). The leaders of the American Apparel & Footwear Association (AAFA) and the National Council of Textile Organizations (NCTO) provided statements on how they feel the new agreement will affect their member companies.
The two organizations clearly have different biases; however, in looking over the AAFA and NCTO statements, it appears to me that while the organizations both clearly said they were not offering an endorsement yet of the agreement, they gave general overall approval for USMCA, acknowledging the 1992 North American Free Trade Agreement (NAFTA) needed updating. Both organizations are taking a wait-and-see attitude to more fully look at how the agreement impacts the complex supply chain of textiles and apparel. [Click here to continue.]
Posted November 21, 2018
NAFTA Replacement Agreement Negotiated. On October 1, President Donald Trump announced the US, Mexico and Canada had reached an agreement whichreplaces the North American Free Trade Agreement (NAFTA) that went into effect in 1994. The new United States-Mexico-Canada Agreement (USMCA) contains provisions and language that has an impact on the technical textiles industry; the most important are 1) a special section covering textiles and apparel and 2) rules of origin that will require 75% of automotive content (under NAFTA 62.5%) be made in North America. Mexico and Canada are the two largest importers of US made technical textiles and the automotive industry is the largest intended end market of these technical textiles. Click here to go to the United States Trade Representative's website and read the "Textiles and Apparel Goods" chapter. Posted October 3, 2018
Fiber Publication Acquired. INDA, the Association of the Nonwoven Fabrics Industry, today announced the acquisition of two leading industry publications: International Filtration News and International Fiber News. The association purchased the publications from International Media Group, Inc., based in Tempe, Az., USA. The purchase price and terms were not disclosed. The publications each have circulations of 8,000-plus domestic and international readers and have served their readers for over three decades. Both are published six times a year in print and digital formats. The acquisitions will expand INDA’s reach and relevance in the key markets the print and digital publications serve with a particular emphasis on the filtration and separation segment as INDA launches its new FiltXpo event to be held in Chicago every 18 months starting February 26-28, 2020. Click here to read the INDA press release on the purchase. Posted October 2, 2018
Are you looking for a quick understanding of the China technical textiles industry? Through our special relationship with China Nonwovens & Industrial Textiles Association (CNITA) and their China Textile publication, BeaverLake6 Report is pleased to post the English-translation of the recently issued "Status Quo of China's Nonwovens and Industrial Textiles Industry, 2017." The report covers the different levels of the industry, geographic export demographics, and forecast the needs in the major end market applications. Click here to read the report in our China Textile website section. Posted June 18, 2018
I am pleased to announce the second part of my report 2018 State of the U.S.Technical Textiles Industry has been published by Textile World magazine.
This first part features a general industry overview, plus an evaluation of the status and impact of US trade positions.
The second part, featured in the April/May issue will cover major end markets for technical textiles such as automotive and military.
Click here to go to the Textile World website to download a copy.
Steve Warner, Publisher
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