Final Report Issued on IDEA19. INDA, the Association of the Nonwovens Fabrics Industry, has issued its final report on IDEA19. The event held March 25-27, 2019 in Miami Beach, Fla., USA, attracted 6,500+ participants and 509 exhibiting companies from 75 countries. Click here to read INDA's press release.
Surprisingly, these participation figures are not record numbers. The IDEA16 show in Boston, Mass., USA, attracted 7000+ and 555 exhibitors.
So, why was participation in both people and exhibits down this year from IDEA16?
I think an explanation for the decline is the South Florida location of IDEA19.
I organized major trade shows in several countries over a 30+ year career. Two of the most critical logistic factors in organizing a trade show are dates and location. You can put on the best event possible but if the dates or location aren’t in sync with the dynamics of the industry, you have tough obstacles to overcome to achieve success. I will reiterate what I posted in last week’s daily reports: IDEA19 was superbly organized, the marketing spot-on, the conference sessions were outstanding, and exhibitors on the show floor seemed satisfied. I think it is fair for INDA to say it was a successful event; however, I feel it fell short of its potential.
The dates weren't the problem. The March – May period seems fine for the industry. There have been an unusually higher number of technical textile events taking place in 2019. It would be wise for INDA leadership to carefully analyze if the upcoming ITMA show in Barcelona and Techtextil in Frankfurt took away some potential European exhibitors and visitors. It's possible the participation decline was unavoidable.
Now about the show's location. IDEA has been in Miami Beach every year since at least 2001 with one exception. It made sense at the time to put the show in South Florida because it was not only for North America but also attracted the South American nonwovens industry. The show was (and probably is) intended to be the show of the Americas. Every 3 years in Miami Beach for at least 5 consecutive IDEA shows…and then what happens?
So, about the exception... It was 2016. Major renovations needed to be done for the Miami Beach Convention Center. INDA had to relocate IDEA16. It ended up in Boston, Mass., USA. Quite an organizational challenge to get people to participate in an untested location after years of being in the same venue. Big expectations to fulfill, too. IDEA13, the last show in Miami Beach, was a success with record attendance.
All that history was being left in Miami Beach. It was almost a new start in Boston. Adding to the 2016 challenge, the show was scheduled on the exact same dates as the emerging Techtextil North America show that was taking place in Atlanta. A number of exhibitors and visitors had previously participated in both shows. Now they had to make a choice. Some exhibitors downsized to be in both shows. Some even split their time, going one way or another to be at both shows over the 3 days. Lots of character-building tribulations for the INDA show management.
Was IDEA16 a disaster? Nope. Record attendance. Record number of exhibitors. Record floor space taken in the exhibition. Go figure.
Now, 3 years later the show returns to South Florida for 2019. The organizing team gave a mighty effort but could not sustain the numbers experienced in Boston. Perhaps it is a fluke that Boston was a success because of the novelty of a different location. Perhaps market condition have changed over the last 3 years since the last show. My feeling, though, is the culprit causing the decline is the location.
Location proved to be the issue for the Techtextil North America show when it was not located in Atlanta. Show management tried places like Anaheim, Houston and Chicago with poor results. But in 2019, they tried Raleigh, N.C., and it was a tremendous success. Why? It is where most technical textile manufacturing is done. The same is true for the IFAI Expo. The most successful IFAI shows have happened in the region of the technical textile producers such as Atlanta and Charlotte.
Can you have success staying in the same location? Yes. Look at INDEX, the European counterpart nonwovens show. It still makes sense to remain time-after-time in Geneva, Switzerland. It is centrally located in Europe and close to the growing industry in Turkey.
Miami Beach is not centrally located for the North American nonwovens industry. You have to be pretty hardcore to drive from most places outside of Florida to Miami Beach. The location is also poor if you want to attract your nonwoven customer. There is no major end-product industry user of nonwovens such as construction and automotive in South Florida. People attending trade shows would prefer not to spend all day on planes or in airports waiting to get on planes. Geographically, Miami Beach is at the end of the earth for the US industry.
Now an argument can be made that you don't need a large attendance if the right people are there. It's "quality over quantity." Exhibitors don't want to see the "tire kickers." Exhibitors want to see the decision makers. I believe in 2019 the decision-makers were there for the most part.
Exhibitor David Kugel, senior sales manager for Consolidated Fibers, aptly summed up what I was hearing on the show floor. “IDEA is the most important show for us in the US.” Being held only once every 3 years and the only large show on nonwovens in North America, you need to be showing your products as an exhibitor at IDEA.
The non-decision makers, though, are important to attract, too. Sales and technical personnel need to keep up with what is being offered within the industry. They provide a network within the industry, giving and receiving needed market intelligence. And never ever underestimate the value of the relationship building that happens on a trade show floor. I'm not privy to the IDEA attendance list but I'm guessing it was these mid-level executives who were not in Miami Beach. Also missing were the students of the industry. If the show was in Georgia or the Carolinas near the textile schools, we'd probably have seen at least several hundred more students participating.
It made sense back in 2001 to put the IDEA show in Miami Beach, gateway to South America. We can do the analysis until we have paralysis; however, plain and simple, what does your gut tell you? Does it still make sense to keep the show in Miami Beach?
The location angst I have with Miami Beach is mute for 2022. IDEA22 is already scheduled to be there. If it is still possible for 2025, perhaps now is the time for analysis and maybe bold decisions.
All things change. Success is based on fluid factors. Again, I’m not privy to the data or influencing issues which may go into the decision to remain in South Florida beyond 2022. Key demographics that haven't been published include what countries and regions were represented at the show, and the number of companies participating.
It just seems pretty simple to me: If the show’s intent is to grow larger with more visitors and more exhibitors, it needs to move.
I’m confident there is a good management team in place at INDA, and they will look carefully at the location issue. Posted April 5, 2019
Global Industry Leaders Cover Nonwoven Market Trends. As the conference progressed on the second and third day of IDEA19, leaders of the nonwovens industry continued to provide the latest market trends and statistics in their respective regions. Hiroaki Kanai, Ph.D., president of Kanai Joyo Kogyo Co., Ltd. and chairman of Asian Nonwoven Fabrics Association (ANFA), covered the Asian nonwovens production and markets in 2018. Dr. Kanai gave brief reviews of nonwoven productions statistics of Japan Korea, Taiwan, China, India and Indonesia. Overall, these countries total increased production by 6.5% in 2018.
INDA's Director of Market Research and Statistics Brad Kalil, offered his views at the North American nonwovens market industry. Key points made were the North American production nonwoven market was a $13.7 billion industry. Production tons was up 8% last year and saw a 5-year increase (2013-2018) increase of 5.6%. Over the last 28 years, annual nonwovens production investment averaged 4.6% while GDP increased 2.4%. Pierre Wiertz, general manager of EDANA, the European Disposable and Nonwovens Association, closed the conference sessions with a review of the nonwoven markets of greater Europe. An interesting revelation was the rise of nonwoven production in Turkey. Posted March 29, 2019
INDA Gives Lifetime Achievement Award to Robert Julius. At the morning conference session today, INDA President David Rousse announced Robert Julius, CEO of Nice-Pak was selected for INDA's Lifetime Achievement Award. Mr. Julius has been a pioneer in the development of the moist towelette over the last 50 years.
Earlier in the session, winners of INDA's Achievement Awards, co-sponsored by Nonwovens Industry magazine, were Robert Juliusannounced. Raw Materials: Lenzing AG for Veocel-Lyocell Fibers; Equipment: A.Celli Nonwovens S.P.A. for A.Celli Vision System; Roll Goods: Fitesa for Fitesa 100% BioBase PLA Soft; Long Life: Propex GeoSolutions for PETROMAT Enviro; and, Short Life: Callaly for Tampliner. Kathy McIntrye, editor of Nonwovens Industry, announced the winner of IDEA19's Entrepreneur of the Year was P&G Venture Labs. Posted March 27, 2019
INDA Celebrates 50th Anniversary with Opening of IDEA®19 in Miami. After a special Welcome Reception on Monday night which recognized this was the 50th anniversary of the nonwoven association, INDA's IDEA19 started Tuesday with its conference program. Eric Zhang, Secretary General, China Nonwovens and Industry Textiles Association, gave a broad look at both the domestic and foreign consumption for China's nonwovens production. Francisco Tascón, Product Marketing Manager for South America, Berry Global, Inc., followed with a presentation on the disposable hygiene markets of South America. Mr. Tascón observations covered Peru, Brazil, Argentina, Ecuador, Columbia and Mexico. (I will pull out key information from all the presentations in a later final report on IDEA19.)
The trade show was big. It opened in late morning with about 504 exhibitors (I think the official exhibitor count will be slightly more but I hand-counted the company names in the show program and eliminated divisions of companies that were listed as separate exhibitors.) The crowd seemed steady until mid-afternoon when it tapered off. Although no official numbers were released, INDA management felt confident, based on pre-registration, that the show attendance would be very good. The last IDEA show in 2013 in Boston attracted more than 7,000 visitors. As I walked the show floor in the late afternoon, a number of exhibitors were quick to praise the exhibition, saying they had very good quality traffic for the opening day. More tomorrow...
Posted March 26, 2019
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Despite the increasingly complex industry demands, the Chinese technical textiles market was relatively stable. Nonwovens output increased over last year. Key specific markets such as tire cord also increased in 2018 over 2017. Overall operating income for industrial textiles used in China reached $34 billion. Click here to read the complete summary provided to BeaverLake6 Report by China Textile magazine through our exclusive relationship. Posted February 15, 2019
INDA, the Association of the Nonwovens Fabrics Industry, has issued its final report on IDEA19. The event held March 25-27, 2019 in Miami Beach, Fla., USA, attracted 6,500+ participants and 509 exhibiting companies from 75 countries. Show floor space was a record 168,600 square feet, a 9% increase over the previous show.
Surprisingly, the people and exhibitor participation figures are not record numbers. The IDEA16 show in Boston, Mass., USA, attracted 7000+ and 555 exhibitors.
So, why was participation down this year from IDEA16? I think an explanation for the decline is the South Florida location of IDEA19. Click here to read more.
BeaverLake6 Report is pleased to provide an exclusive interview with Li Lingshen, Ph.D., Vice President of the China National Textile and Apparel Council, and President of the China Nonwovens & Industrial Textiles Association, the overseeing organization for the technical textiles industry in China. Click here to read the interview.
IFAI Expo 2018 was the first show under IFAI's new CEO/President Steve Schiffman. In a quick conversation on the first day, Mr. Schiffman thought event attendance was on target with the expectation of a 500 increase over the 4500 total participants (counting both exhibitors and visitors) they had in 2017 in New Orleans. Similarly, a conversation with one of the managers of ACMA, a partner in CAMX, said their pre-registration had already topped the 6500 they had last year in Orlando. (Keep in mind, though, the 2017 CAMX show had to be rescheduled from September to December because of Hurricane Irma.) Click here to read more about the shows.
Positive Reviews but Still Uncertainty. On November 16, 2018, two of the US textile industry associations testified before the US International Trade Commission (ITC) in a special hearing to determine the economic impact of the proposed United States-Mexico-Canada Agreement (USMCA). The leaders of the American Apparel & Footwear Association (AAFA) and the National Council of Textile Organizations (NCTO) provided statements on how they feel the new agreement will affect their member companies.
The two organizations clearly have different biases; however, in looking over the AAFA and NCTO statements, it appears to me that while the organizations both clearly said they were not offering an endorsement yet of the agreement, they gave general overall approval for USMCA, acknowledging the 1992 North American Free Trade Agreement (NAFTA) needed updating. Both organizations are taking a wait-and-see attitude to more fully look at how the agreement impacts the complex supply chain of textiles and apparel. Click here to read more.
NAFTA Replacement Agreement Negotiated. On October 1, President Donald Trump announced the US, Mexico and Canada had reached an agreement whichreplaces the North American Free Trade Agreement (NAFTA) that went into effect in 1994. The new United States-Mexico-Canada Agreement (USMCA) contains provisions and language that has an impact on the technical textiles industry; the most important are 1) a special section covering textiles and apparel and 2) rules of origin that will require 75% of automotive content (under NAFTA 62.5%) be made in North America. Mexico and Canada are the two largest importers of US made technical textiles and the automotive industry is the largest intended end market of these technical textiles. Click here to go to the United States Trade Representative's website and read the "Textiles and Apparel Goods" chapter. Posted October 3, 2018
Are you looking for a quick understanding of the China technical textiles industry? Through our special relationship with China Nonwovens & Industrial Textiles Association (CNITA) and their China Textile publication, BeaverLake6 Report is pleased to post the English-translation of the recently issued "Status Quo of China's Nonwovens and Industrial Textiles Industry, 2017." The report covers the different levels of the industry, geographic export demographics, and forecast the needs in the major end market applications. Click here to read the report in our China Textile website section.
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