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Cinte Techtextil China 2014: An Interview with Wendy Wen, Senior Director Trade Fairs, Messe Frankfurt (HK) Ltd.

Cinte Techtextil China has grown to become one of the most important technical textiles show in Asia. The most recent Cinte Techtextil China was held in Shanghai in September. After the fair Steve Warner, publisher of BeaverLake6 Report, had an opportunity to interview Ms. Wendy Wen, senior director of trade fairs for Messe Frankfurt (HK), one of the three organizers of the event. Posted November 7, 2014


BeaverLake6 Report:  How did the show go this year?


Wendy Wen:  Cinte Techtextil China concluded last month with a very respectable 12,496 visits recorded over the three days of the fair. This attendance represented a 63% increase compared to the previous edition in 2012. Visitors came from 61 countries and regions. The top five countries represented after Mainland China were Korea, Taiwan, Japan, India and Hong Kong.


BL6: How about exhibitor participation? Did you see growth there, too?


WENDY WEN:  Yes. In total, we had 459 exhibitors from 22 countries and regions. This was a 4% increase compared to the 2012 fair.


BL6: This year Cinte Techtextil did not co-locate with the Intertextile Shanghai Apparel Fabrics show as it had done in recent previous editions of the fair.  Why was the decision made to separate and stand alone?


WENDY WEN: Circumstances this year meant it was more effective to hold the two fairs separately. Intertextile Shanghai Apparel Fabrics has grown quite rapidly in recent years, and space is limited at the current fairground.  This year Cinte Techtextil China used 35,000sqm in exhibition space, an expansion of 40% over the last edition and it became the largest in the show’s history.


The timing of Intertextile in late October was also a bit late for the technical textiles industry in the region.


Being held independently to the apparel fabrics show really ensured more qualified buyers attended, with many exhibitors expressing that visitors to their booths were more aligned with their target market.


However, going forward the fairs may not always be held separately as there are synergy effects from co-locating them. For example, technical textiles are becoming a very important product category of Intertextile Shanghai Apparel Fabrics, so garment manufacturers from this fair can source from Cinte Techtextil.


BL6: Tell us briefly about the history of the show and the partnership between the Sub-Council of Textile Industry, CCPIT and China Nonwovens & Industrial Textiles Association. Does each organization have assigned roles in the organization of the show?


WENDY WEN: The first edition of the fair was held in Beijing in 1994, and was renamed to Cinte Techtextil China in 1998. This was the year when our collaboration with our current partners, the Sub-Council of Textile Industry, CCPIT and China Nonwovens & Industrial Textiles Association began.  In 2002 the fair moved to Shanghai.  Cinte Techtextil China is the daughter fair of Techtextil held in Frankfurt, so it not only has an international flavor with overseas exhibitors looking to tap into the Chinese market, but it also features a large number of domestic export-focused companies looking to do business with overseas buyers.


Messe Frankfurt has had a strong partnership with the Sub-Council of Textile Industry, CCPIT since our first apparel fabrics and home textiles fair together in 1995.  With their wide ranging experience organizing trade fairs in China in a number of different sectors, they provide invaluable support in bringing together an event of this magnitude.  The China Nonwovens & Industrial Textiles Association, meanwhile, add the specific expertise of the technical textiles market, and are responsible this year, among other things, for the China International Nonwovens Congress.


BL6: Can you tell us briefly the state of the Asian technical textiles industry? Is it growing? If so, is the growth increasing or slowing? What are the fastest growing markets for technical textiles?


Wendy Wen: Technical textiles is one of the most dynamic of all the textile sectors in China presently, with domestic demand surging in certain areas and manufacturers fast catching up to their Western counterparts in terms of technology and innovation.  Certain factors in the domestic economy are creating huge opportunities for suppliers including the surge in car ownership, the push by the central government to make manufacturing and building construction more eco-friendly, and the billions of dollars spent over recent years on expanding the country’s high-speed rail and highway networks. ANDRITZ, one of the fair’s exhibitors which has a strong presence in China, reports that there is great demand in the country due to the recent growth in the automotive, filtration, geo-textile and hygiene industries in particular.

Growth only appears to be increasing at the moment thanks to strong domestic demand which has offset any impacts from the Western slowdown.  Imports of technical textiles into China increased by 8% last year, while the value of the industry as a whole in the country grew by nearly 13%.  A good indicator of future growth in the industry is fixed asset investment which grew by a staggering 28.7% in 2013.


BL6: Do you view Cinte Techtextil as a primarily China-oriented show or is it a show for the entire Asian region? Why should someone from outside China attend the show?


Wendy Wen:  While the fair doesn’t have the same internationalism as Techtextil, it is still very much an international event.  As I mentioned earlier, we had participation in the exhibition by companies from 22 countries.  We also had visitors from 61 countries. Most of the domestic exhibitors are export-focused so buyers from outside China have discovered the event is the ideal place to see that country’s leading suppliers all in one place. Non-Chinese exhibitors are also seeing a demand for European products is very high in the technical textiles sector. I think both domestic and those from outside of China were satisfied with the level of business they conducted.


BL6: Where and when will the next fair take place?


Wendy Wen: The next Cinte Techtextil China will take place in September 2016 in Shanghai. We don’t have an exact date ready for release at this time.

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Coming Events

  • October 22-23: 32nd Annual Meeting of American Flock Association, Novi, Mich., USA

  • October 24-26: Automotive Interiors Expo 2017, Novi, Mich., USA

  • October 24-27: Intermediate Nonwovens Training Course, Cary and Raleigh, N.C., USA

  • October 25-26: Nonwovens Innovation Academy, Chemnitz, Germany

  • October 26-27: SYFA 2017 Fall Conference, Charlotte, N.C., USA

  • October 29-31: Graphene Innovation Summit & Expo, Nashville, Tenn., USA

  • November 6: German Technology Meets US Textile, Charlotte, N.C., USA

  • November 6-9: 3rd Annual HYGIENIX Conference, Austin, Texas, USA

  • November 7-9: SPESA Executive Conference, Memphis, Tenn., USA

  • November 7-8: 2017 RISI Asia Pacifice Hygiene Products Symposium, Shanghai, China

  • November 8-9: TCL 2017 (Textile Coating and Laminnating Conference), Berlin, Germany

  • November 8-10: SINCE 2017 (Shanghai International Nonwovens Conference & Exhibition), Shanghai, China 

Click here to view the complete technical textiles events calendar that includes show information links.

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Since last August, the US Navy has been planning to phase out its iconic traditional wool peacoat in favor of a less expensive, synthetic cold weather parka which is lighter in weight and more versatile in types of inclement weather. It actually replaces two types of coats and the seabag the wool coat is stored.


The wool coat, however, has some powerful friends in the US Congress. Companies such as Northwest Woolen Mills in Woonsocket, R.I. and Sterlingware in Boston, Mass. Altogether, the supply chain involved in the manufacture of these woolen peacoats -- including sheep farmers -- is estimated to account for 400 jobs in the Northeast. Add to the drama that the new parka, made by the long-time military supplier Propper, is expected to be manufactured in Puerto Rico, a perceived feeling the new coat will be made by non-American workers. Read more...


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The Office of the U.S. Trade Representative (USTR) has released President Trump's 2017 Trade Policy Agenda. The document, officially called 2017 Trade Policy Agenda and 2016 Annual Report of the President of the United States on the Trade Agreements Program, outlines the new Administration’s four trade priorities:

  • Defending the US National Sovereignty over Trade Policy
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In exchange for the promotion, Smithers Apex agreed to write an exclusive expanded executive summary of the market report for our readers. Click here to view the market summary. Posted January 9, 2017

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2016 China Textile Innovation Conference, as an annual summit of industry innovation, was held in Beijing on December 12th, 2016. The conference, themed on “New Opportunity, New Advantages, New Vitality” – Stepping Towards a Textile Power, comprehensively summarized the industry innovation achievements and explored the new advantages in development in order to grasp the strategic opportunity of the new round of industrial changes. BeaverLake6 Report is pleased to present a report on the conference via our partnership with China Textile magazine. Please click here. Posted December 21, 2016

In My Opinion

Re-Shoring: Good for the Goose is Not Good for the Gander?

Domestic PFD Manufacturer's Application for FTZ Additional Production Authority Riles Textile Industry Trade Associations. There is a nasty fight taking place these past few months behind the closed doors of Room 48019 at the Herbert C. Hoover Building in Washington, D.C. The room is the office of the Foreign-Trade Zones Board. The fight pits domestic technical textile industry suppliers and a coalition of textile-trade associations against a fairly large domestic end-product cut-and-sew manufacturer. Click here to read the story.


Steve Warner


Media Partners

In My Opinion

In 2015, I posted more than 425 items of interest for our industry on the BeaverLake6 Report website. In reviewing it all last week, it got me to thinking about putting together a list of influential events, news and trends that I observed during the past year. I have focused primarily on the US marketplace but each of “the things that mattered” to me has global implications.


So, here go my thoughts in no particular order of importance. Let me know if you agree or if I have missed some. Click here to read the list.


Steve Warner


Posted January 17, 2016

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Secretary Gary Locke, US Dept. of Commerce, and Steve Warner Commerce Secretary Gary Locke and Steve Warner

Success in our industry is all about knowledge, integrity and developing relationships. BeaverLake6 Group, LLC, publisher of BeaverLake6 Report, is a management consulting firm focused on helping businesses understand the complex global technical textiles industry.


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