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Cinte Techtextil China 2012: An Interview with Wendy Wen, Director Trade Fairs, Messe Frankfurt (HK) Ltd.

September 25, 2012

Wendy Wen

Cinte Techtextil China 2012 is a biennial trade show taking place October 22-24, 2012 in Shanghai. The show is the largest event for the technical textiles industry in Asia Pacific. In 2010, Cinte Techtextil China attracted 18,000 visitors from 59 countries and featured 320 exhibitors.


The show is co-organized by The Sub-Council of Textile Industry, CCPIT, China Nonwovens & Industrial Textiles Association (CNITA) and Messe Frankfurt (HK) Ltd. In 2012, Cinte Techtextil China is again co-locating with Intertextil Shanghai Apparel Fabrics.


Steve Warner, publisher of BeaverLake6 Report (BL6), obtained an exclusive pre-show interview with Ms. Wendy Wen, Director Trade Fairs, Messe Frankfurt (HK) Ltd. 


BL6: Tell us briefly about the history of the show and the partnership between the Sub-Council of Textile Industry, CCPIT and China Nonwovens & Industrial Textiles Association. Does each organization have assigned roles in the organization of the show?


Ms. Wen: Cinte Techtextil China is the daughter show of world’s leading technical textile show, Techtextil Frankfurt. TTF aims to serve the technical textiles and nonwovens industry worldwide, and to extend its professional services to Asia, particularly China.


Messe Frankfurt has started collaboration with the Sub-Council of Textile Industry, CCPIT and China Nonwovens & Industrial Textiles Association (CNITA) on the local key industry event China International Nonwovens, Techtextiles & Machinery Exhibition (CINTE).


The first edition was held in 1994 in Beijing, our collaboration started in 1998 and was renamed to Cinte Techtextil China. Since 2002, the fair has moved to Shanghai. These two industry organizations have valuable and extensive industry knowledge in China, and CCPIT is our important partner in organizing leading textile trade fairs including Intertextile Apparel Fabrics and Home Textile shows. Therefore, they are the most ideal and reliable partners in China. With their vision for market development, and their ample experience in Chinese technical textiles sector, they have made a valuable contribution to giving Cinte Techtextil China a leading position in the industry.


BL6: Given stagnant business conditions in Europe and only slight improvement in the US, do you limit your expectations in China for this year’s event? Will you see an increase in participation in 2012?


Ms. Wen: There is certainly a challenging business environment in the global market, which we have to acknowledge. However, this means that suppliers are all the more eager to find solutions and new opportunities for their business. Fortunately, markets in Asia, especially China, are not so affected by the slow economy in Europe and the US. This may be one of the reasons why we have attracted 440 exhibitors from 22 countries and regions, a 37.5% increase in exhibitor numbers compared to the 2010 fair. In terms of visitors, we have launched an extensive visitor promotion campaign and expect to have 5% growth in visitor turnout this year.


BL6: What do you see as the fastest growing market segments in China for technical textiles?


Ms. Wen: According to the latest research from CNITA, we see that Filtration and Separation, Geo-synthetic, Medical, Transportation, Security and Protection, and Structural Reinforcement textiles will be in high demand in the coming years. You can refer to the statistics and findings of the research below. In meet with this market demand, Cinte Techtextil China will feature aspecial debut Product Display Zone, which showcases products and technologies for these six fast-growing application sectors in China. In addition, an intensive product presentation session led by top industry professionals will offer the latest updates in product, market and technological developments to all show participants.


CNITA research:


Filtration and Separation

Increased investment in developing thermo-stable and corrosion-resistant filtration materials, hollow-fibre liquid filtration materials as well as filtration materials for medical, food and paper processing industries has stimulated the growth in usage of filtration and separation textiles. This growth is expected to reach an annual average of 13% in the next five years, and up to 1,030,000 tonnes in 2015.



Annual demand for geo-synthetic textiles will grow by 12.5% in China in the coming five years, as large-scale infrastructure projects are implemented, including 74,000km of expressway.



The demand for medical textiles is expected to grow an average by 12% annually, from now until 2015. This includes textiles for medical organs, protection as well as ultrathin, non-iritating and degradable hygienic products.



China’s automotive industry is expected to grow annually by 11.3% in the coming five years, and demand for transportation textiles is also estimated to increase year-on-year by 12%, and demand for structural reinforcement textiles will increase as well.


Security and Protection

A growing number of jobs in security and related fields means that China needs more than 20 million pieces of protective clothing each year, and the current 285 certified domestic suppliers cannot meet this demand. This creates multiple opportunities for international suppliers of such functional textiles.


Structural reinforcement

Developing new and alternative materials for improving textile structure is one of the key development trends in China’s technical and nonwoven industry. It is estimated that the average production rate of structure enhancement textiles will reach 11% in the next five years, up to 1.03 million tonnes by 2015.


BL6: Why are there only a handful of US companies exhibiting at most textile shows in Asia Pacific?


Ms. Wen: There are a couple of reasons for this. Small to medium-sized American companies maintain a good profit by doing business in the US domestic market because of their capacity and business scale; so, there isn’t a major need for them to develop international markets by visiting Asia Pacific shows. Large-scale US companies, on the other hand, have already established good business relationships in China, and will join shows in Asia Pacific via their Joint-Venture / Business partners in China. For example, H.B Fuller is one of our exhibitors and they will be represented by their office in China.


BL6: Do you feel this is a show focused on China, or is it for the Asia Pacific region? Have you considered moving it out of China periodically to get more non-Chinese participation?


Ms. Wen: The show not only serves China, but the entire Asian region – a significant number of Asian buyers come to our show ever year. Excluding China, Asian buyers represent around 52% of the total number of attending buyers in 2010. Also, as China is a big and dominant market, not just in Asia but also in the world, we will stay in China.

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Coming Events

  • January 18-19: Tent Conference 2018, Mesa Ariz., USA

  • January 19-20: NECPA Annual Convention 2018, Worcester, Mass., USA

  • January 23-24: The International Conference on Composites for Performance in Sports and Recreation, Long Beach, Calif., USA

  • January 23-26: 40th SHOT Show, Las Vegas, Nev., USA

  • January 24-26: ASTM D35 Geosynthetices Committee, New Orleans, La., USA

  • January 21-23: Intersec 2018, Dubai. U.A.E.

  • January 25-27: 2018 Marine Fabricators Conference, Savannah, Ga., USA

  • January 25-28: Outdoor Retailer + Snow Show, Denver, Colo., USA

Click here to view the complete technical textiles events calendar that includes show information links.

New Glen Raven CEO Interviewed for Textile World Magazine

CEO Leib Oehmig

In October at the IFAI Expo 2017, I had the opportunity to sit down with -- at the time -- incoming Glen Raven CEO Leib Oehmig for an interview that has now been posted on the Textile World website and will also be in their printed November/December issue.


I've known Mr. Oehmig for probably more than 20 years and have watched his steady management progression within the Glen Raven organization. During the interview, he was very gracious with his time at a busy show and transparent in answering questions on a far-ranging number of topics including the management transition from Alan Gant, Jr., to Mr. Oehmig, the first non-Gant family member to lead Glen Raven. Click here to read the interview and learn more about the thoughts of one of our industry leaders.


Steve Warner


"Buy American" Amendments Needed in US FY 2018 National Defense Authorization Act

As the saying goes "Politics make strange bedfellows." Today we find more than one-third of the Senate Democrats urging the inclusion of key amendments in the US FY 2018 National Defense Authorization Act (2018 NDAA) that would strengthen the US government's "Buy American" policies.


Versions of the NDAA were recently passed by both the Senate and House and a joint committee is working out a single bill. The submitted Senate version, however, left out proposed key amendments designed to prevent the weakening of domestic sourcing for the US military. One amendment included the prevention for lifting of the restrictions in place for domestic sourcing of wearable electronic products and another amendment prevents certain exceptions to the Berry Amendment which would allow non-domestic sourcing through memoranda of agreement with foreign governments.


What's the "strange bedfellows" aspect? Well, "Buy American" is also one of the key positions taken by the Trump administration. So, we have both the Democrats and the Trump administration on the same side, trying to keep strong the US domestic capability for supplying the military. Strange bedfellows given the current political animosity in Washington...but still the cooperation is vital for the US domestic textile industry. 


Steve Warner


Posted November 3, 2017

Is Saving the US Navy's Peacoat a Matter of National Security?

Since last August, the US Navy has been planning to phase out its iconic traditional wool peacoat in favor of a less expensive, synthetic cold weather parka which is lighter in weight and more versatile in types of inclement weather. It actually replaces two types of coats and the seabag the wool coat is stored.


The wool coat, however, has some powerful friends in the US Congress. Companies such as Northwest Woolen Mills in Woonsocket, R.I. and Sterlingware in Boston, Mass. Altogether, the supply chain involved in the manufacture of these woolen peacoats -- including sheep farmers -- is estimated to account for 400 jobs in the Northeast. Add to the drama that the new parka, made by the long-time military supplier Propper, is expected to be manufactured in Puerto Rico, a perceived feeling the new coat will be made by non-American workers. Read more...


Steve Warner


June 29. 2017

President Trump's Reveals 2017 Trade Policy Agenda

The Office of the U.S. Trade Representative (USTR) has released President Trump's 2017 Trade Policy Agenda. The document, officially called 2017 Trade Policy Agenda and 2016 Annual Report of the President of the United States on the Trade Agreements Program, outlines the new Administration’s four trade priorities:

  • Defending the US National Sovereignty over Trade Policy
  • Strictly Enforcing US Trade Laws
  • Using Leverage to Open Foreign Markets
  • Negotiating New and Better Trade Deals

​BeaverLake6 Report has created a special page within this website and placed the first chapter of the 336-page document which summarizes the policy. Click here to read it. Posted March 2, 2017

What's the NCTO Game Plan for the Post-TPP Era?

Back on March 24, 2016, I was one of the first to predict the Trans-Pacific Partnership (TPP) agreement was a dead deal. In fact, I said that I wouldn’t be surprised that, if Donald Trump became President, the agreement is shredded on day one of his new administration. Well, I was off by three days. Yesterday, President Trump signed an Executive Order, officially withdrawing the United States from the TPP agreement. Now the question is can the National Council of Textile Organizations put together a comprehensive plan for the domestic textile industry in a post-TPP era? Click here to read the rest. Posted January 25, 2017

Steady Growth Prospects for Expanding Specialty Geosynthetics

There are literally dozens of market reports for the many market sections and subsections within the technical textiles industry. In 2017, BeaverLake6 Report will be introducing a few of these reports to our viewers. The first report being features is The Future of Spcialty Geosynthetics to 2021. It was developed by Smithers Apex, a market research firm based in the United Kingdom. 


In exchange for the promotion, Smithers Apex agreed to write an exclusive expanded executive summary of the market report for our readers. Click here to view the market summary. Posted January 9, 2017

2016 China Textile Innovation Conference Explores the Roads to a Textile Power

Sun Ruizhe

2016 China Textile Innovation Conference, as an annual summit of industry innovation, was held in Beijing on December 12th, 2016. The conference, themed on “New Opportunity, New Advantages, New Vitality” – Stepping Towards a Textile Power, comprehensively summarized the industry innovation achievements and explored the new advantages in development in order to grasp the strategic opportunity of the new round of industrial changes. BeaverLake6 Report is pleased to present a report on the conference via our partnership with China Textile magazine. Please click here. Posted December 21, 2016

In My Opinion

Re-Shoring: Good for the Goose is Not Good for the Gander?

Domestic PFD Manufacturer's Application for FTZ Additional Production Authority Riles Textile Industry Trade Associations. There is a nasty fight taking place these past few months behind the closed doors of Room 48019 at the Herbert C. Hoover Building in Washington, D.C. The room is the office of the Foreign-Trade Zones Board. The fight pits domestic technical textile industry suppliers and a coalition of textile-trade associations against a fairly large domestic end-product cut-and-sew manufacturer. Click here to read the story.


Steve Warner


Media Partners

In My Opinion

In 2015, I posted more than 425 items of interest for our industry on the BeaverLake6 Report website. In reviewing it all last week, it got me to thinking about putting together a list of influential events, news and trends that I observed during the past year. I have focused primarily on the US marketplace but each of “the things that mattered” to me has global implications.


So, here go my thoughts in no particular order of importance. Let me know if you agree or if I have missed some. Click here to read the list.


Steve Warner


Posted January 17, 2016

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  Ricky Richards (Sales) Pty Ltd.


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Secretary Gary Locke, US Dept. of Commerce, and Steve Warner Commerce Secretary Gary Locke and Steve Warner

Success in our industry is all about knowledge, integrity and developing relationships. BeaverLake6 Group, LLC, publisher of BeaverLake6 Report, is a management consulting firm focused on helping businesses understand the complex global technical textiles industry.


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