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Cinte Techtextil China 2012: An Interview with Wendy Wen, Director Trade Fairs, Messe Frankfurt (HK) Ltd.

September 25, 2012

Wendy Wen

Cinte Techtextil China 2012 is a biennial trade show taking place October 22-24, 2012 in Shanghai. The show is the largest event for the technical textiles industry in Asia Pacific. In 2010, Cinte Techtextil China attracted 18,000 visitors from 59 countries and featured 320 exhibitors.


The show is co-organized by The Sub-Council of Textile Industry, CCPIT, China Nonwovens & Industrial Textiles Association (CNITA) and Messe Frankfurt (HK) Ltd. In 2012, Cinte Techtextil China is again co-locating with Intertextil Shanghai Apparel Fabrics.


Steve Warner, publisher of BeaverLake6 Report (BL6), obtained an exclusive pre-show interview with Ms. Wendy Wen, Director Trade Fairs, Messe Frankfurt (HK) Ltd. 


BL6: Tell us briefly about the history of the show and the partnership between the Sub-Council of Textile Industry, CCPIT and China Nonwovens & Industrial Textiles Association. Does each organization have assigned roles in the organization of the show?


Ms. Wen: Cinte Techtextil China is the daughter show of world’s leading technical textile show, Techtextil Frankfurt. TTF aims to serve the technical textiles and nonwovens industry worldwide, and to extend its professional services to Asia, particularly China.


Messe Frankfurt has started collaboration with the Sub-Council of Textile Industry, CCPIT and China Nonwovens & Industrial Textiles Association (CNITA) on the local key industry event China International Nonwovens, Techtextiles & Machinery Exhibition (CINTE).


The first edition was held in 1994 in Beijing, our collaboration started in 1998 and was renamed to Cinte Techtextil China. Since 2002, the fair has moved to Shanghai. These two industry organizations have valuable and extensive industry knowledge in China, and CCPIT is our important partner in organizing leading textile trade fairs including Intertextile Apparel Fabrics and Home Textile shows. Therefore, they are the most ideal and reliable partners in China. With their vision for market development, and their ample experience in Chinese technical textiles sector, they have made a valuable contribution to giving Cinte Techtextil China a leading position in the industry.


BL6: Given stagnant business conditions in Europe and only slight improvement in the US, do you limit your expectations in China for this year’s event? Will you see an increase in participation in 2012?


Ms. Wen: There is certainly a challenging business environment in the global market, which we have to acknowledge. However, this means that suppliers are all the more eager to find solutions and new opportunities for their business. Fortunately, markets in Asia, especially China, are not so affected by the slow economy in Europe and the US. This may be one of the reasons why we have attracted 440 exhibitors from 22 countries and regions, a 37.5% increase in exhibitor numbers compared to the 2010 fair. In terms of visitors, we have launched an extensive visitor promotion campaign and expect to have 5% growth in visitor turnout this year.


BL6: What do you see as the fastest growing market segments in China for technical textiles?


Ms. Wen: According to the latest research from CNITA, we see that Filtration and Separation, Geo-synthetic, Medical, Transportation, Security and Protection, and Structural Reinforcement textiles will be in high demand in the coming years. You can refer to the statistics and findings of the research below. In meet with this market demand, Cinte Techtextil China will feature aspecial debut Product Display Zone, which showcases products and technologies for these six fast-growing application sectors in China. In addition, an intensive product presentation session led by top industry professionals will offer the latest updates in product, market and technological developments to all show participants.


CNITA research:


Filtration and Separation

Increased investment in developing thermo-stable and corrosion-resistant filtration materials, hollow-fibre liquid filtration materials as well as filtration materials for medical, food and paper processing industries has stimulated the growth in usage of filtration and separation textiles. This growth is expected to reach an annual average of 13% in the next five years, and up to 1,030,000 tonnes in 2015.



Annual demand for geo-synthetic textiles will grow by 12.5% in China in the coming five years, as large-scale infrastructure projects are implemented, including 74,000km of expressway.



The demand for medical textiles is expected to grow an average by 12% annually, from now until 2015. This includes textiles for medical organs, protection as well as ultrathin, non-iritating and degradable hygienic products.



China’s automotive industry is expected to grow annually by 11.3% in the coming five years, and demand for transportation textiles is also estimated to increase year-on-year by 12%, and demand for structural reinforcement textiles will increase as well.


Security and Protection

A growing number of jobs in security and related fields means that China needs more than 20 million pieces of protective clothing each year, and the current 285 certified domestic suppliers cannot meet this demand. This creates multiple opportunities for international suppliers of such functional textiles.


Structural reinforcement

Developing new and alternative materials for improving textile structure is one of the key development trends in China’s technical and nonwoven industry. It is estimated that the average production rate of structure enhancement textiles will reach 11% in the next five years, up to 1.03 million tonnes by 2015.


BL6: Why are there only a handful of US companies exhibiting at most textile shows in Asia Pacific?


Ms. Wen: There are a couple of reasons for this. Small to medium-sized American companies maintain a good profit by doing business in the US domestic market because of their capacity and business scale; so, there isn’t a major need for them to develop international markets by visiting Asia Pacific shows. Large-scale US companies, on the other hand, have already established good business relationships in China, and will join shows in Asia Pacific via their Joint-Venture / Business partners in China. For example, H.B Fuller is one of our exhibitors and they will be represented by their office in China.


BL6: Do you feel this is a show focused on China, or is it for the Asia Pacific region? Have you considered moving it out of China periodically to get more non-Chinese participation?


Ms. Wen: The show not only serves China, but the entire Asian region – a significant number of Asian buyers come to our show ever year. Excluding China, Asian buyers represent around 52% of the total number of attending buyers in 2010. Also, as China is a big and dominant market, not just in Asia but also in the world, we will stay in China.

Coming Events

  • December 4-6:  Zone 7 Annual Conference, State College, Penn., USA
  • December 5-8: ITMACH India, Gandhinaga, India
  • December 11-12:  Digital Textile Printing Conference 4.0, Durham, N.C., USA
  • December 11-13:  18th Shanghai International Nonwovens Exhibition (SINCE 2019), Shanghai, China

Click here to view the complete technical textiles events calendar that includes show information links.

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