BeaverLake6 Report
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A Rich, Diverse Industry Readership

The number of industry visits to the BeaverLake6 Report website continues to grow as we establish ourselves as a "first source" for information on the Internet.

 

The website attracts international readership from all segments which make up the value chain, from fiber, yarn and material producers, to textile machinery makers, to the many niche end product fabricators that supply markets such as automotive, architectural, government, medical and construction industries.

 

A 12-month analysis of the geographic regions of our readership finds:

 

 

CONTINENTS

 

Asia

38%

Europe

27%

North America

24%

South America

06%

Africa

06%

Oceania

01%

   

Demographics

Visitors

2018: 102,579          2017:    81,175          +  26.4%

 

Page Impressions

2018:  527,180          2017:  252,358         + 108.9%

 

Pages Per Session

2018:  4.09/Page       2017:  3.30/Page

 

 

Sidebar Banner 

A Sidebar banner ad appears on every page of the website. It can also be a transitional ad, showing more than one image. According to our latest statistics, this means your ad will be viewed more than 11,000 times per month. Embedded links in the Sidebar ad will mean an easy click for the viewer to go directly to your website.

 

Size/Cost

 

240px wide, 400 px high

1-3 months: $220/month

4-12 months: $165/month

 

240px wide, 200 px high

1-3 months: $165/month

4-12 months: $140/month

Top of the Page Banner

The Top of the Page banner ad is designed to be in a dominant position. The ad banner is placed on the two most visited website pages -- Front Page News and Industry Event Calendar. And, to ensure the highest visibility, a maximum three advertisers will be able to place Top of the Page banner ads. 

 

 Size/Cost

 

               465px wide, 70px high

                1-3 months: $385/month

                4-12 months: $300/month       

Industry Event Date Banner

New in 2019 for event organizers is the banner ad right above an event date in the Industry Event Calendar section. This section is the second most popular page on the BeaverLake6 Report website. The Industry Event Calendar page is the industry's most comprehensive global listing of technical textile conferences, shows, training sessions and symposiums. Easily affordable, this horizontal ad makes an event "pop" on the page. 

 

Size/Cost

 

465px wide, 70px high

1-time cost, runs from time of placement through end date of event: $250

Sponsored Page

Imagine your own page on the BeaverLake6 Report website to tell your story. Event organizers, for example, can be continually providing updates on new exhibitors or speakers, announcements of registration deadlines, etc. Manufacturers can be introducing new products and publishing the latest company press releases. You will be a step ahead of your competition with your own page on our website.

 

Cost

 

1-3 months:  $500/month

4-12 months: $400/month

Requires a Sidebar advertisement of equal frequency.

Bonus Advertising: Emailed Weekly Update

Every Sidebar advertiser also gets their ad placed on the weekly BeaverLake6 Report update that is emailed to more than 1700 of the top industry leaders in the world. 

Coming Events

  • January 16-18:  NECPA 2020 Conference & Expo, Worcester, Mass., USA
  • January 21-24:  SHOT Show, Las Vegas, Nev., USA
  • January 22-24:  IFAI Tent Conference, River Ranch, Fla., USA
  • January 28-29:  Elementary Nonwovens Training, Cary, M.C., USA
  • January 29-31:  2020 Winter Outdoor Retailer & Snow Show, Denver, Colo., USA

Click here to view the complete technical textiles events calendar that includes show information links.

Media Partners

Do you wish to be added to our subscriber list? It's easy and it's free. Click here and write "Subscribe" in the message box.

Posted January 7, 2020

Will Things Get Done in Washington in 2020?

The historic political fight in Washington may actually benefit the US technical textiles industry in 2020.  

 

In more "normal" times, even with bipartisan support of trade deals and building legislation, it's a slow process to get something done in Washington.  In a funny way, under the current polar vortex called impeachment, things may actually get done faster.  President Donald Trump wants to show he is still able to carry out his campaign promises and impeachment is not hindering his ability to administer.  The Democrats, fearful of a bogged down impeachment process that could wear down their public support, are eager to show they can also get something done and avoid a blame they are only consumed with getting rid of the president.

 

Thus, you see both sides touting what's in the United States/Mexico/Canada Agreement (USMCA).  The National Council of Textile Organizations (NCTO) is focused on the impact of what the agreement means in terms of fiber and yarn sourcing; however, I am more interested in the end product markets that benefit from the trade agreement.  In the USMCA, the amount of material made in North America that goes into a vehicle increases significantly.  The largest single end-market for technical textiles is the automotive industry.  The USMCA means more products like headliner material, airbags and seatbelts, acoustical and vibration dampening, carpeting, composites and industrial hoses will be needed.  USMCA is a terrific win for the many smaller technical textile parts makers in the US.

 

As for infrastructure, the current authorization, the Fixing America's Surface Transportation (FAST) Act of 2015, expires at the end of 2020.  President Trump wants more than $1 trillion to help fix the country's roads and bridges. There is a bipartisan support for the new legislation because it's passage will benefit so many states.  The winners for us?  It would hands-down be the geosynthetics industry, as well as those who make construction-used products like tarps and protective covers, and personal protection gear.

 

So, expect to see some things getting accomplished in Washington in 2020.  It is an election year and never underestimate the self-preservation instincts of a politician.

 

Steve Warner

Publisher

Posted January 7, 2020

December 3, 2019

2019 Brief Analysis of China's Industrial Textile Industry

Thanks to the BeaverLake6 Report's arrangements with China Textile magazine and the China Nonwoven & Industrial Textile Association (CNITA), we have received the report "A Brief Analysis of Economic Operation of the Industrial Textile Industry in the First Half of 2019" writtened by CNITA's market research department.  

 

In the first half of 2019, China's economy faced a complicated development environment.  Issues such as the downturn in automotive demand and the US/China trade dispute are having an impact.  Production is still growing but the markets are relatively flat.  Click here to read the entire report in the China section.  Posted 

November 24, 2019

2019 Eurasian Geosynthetics Symposium Held in China

Flora Zhao, China Textiles

The second edition of the Eurasian Geosynthetics Symposium (EAGS 2019) was held November 18-19, 2019 in Beijing, China.  Many of the leading experts in geosynthetics delivered presentations.  Ms. Flora Zhao, the director of the editorial department for China Textile magazine, has given us an extensive review of the symposium program.  Click here to go to our China section to read her report. 

IFAI Expo 2019 Analysis

The IFAI Expo 2019 was held last week in Orlando, Fla., USA.  The exhibition was a smaller event than in years past but it still remains a powerful showcase of industry products.  In the Special Report section, you will find analysis of the show, plus news that comes from the Industrial Fabrics Association International's Annual Meeting and the winners of the International Achievement Awards. Click here to read the articles.  Posted October 10, 2019

Final Report Issued on 2018 China Industrial Textiles Industry

In 2018, China's industrial textile industry maintained a relatively rapid growth. The year, though, also found more complex challenges for the industry, including the tariff issues with the US. Thanks to BeaverLake6 Reports' exclusive arrangement with China Textile magazine, we are presenting the English-translated version of the final 2018 report written by the China Nonwovens & Industrial Textile Association (CNITA).  The report included information on fiber and material production, plus selected large end-product markets. Click here to read the report. Posted September 3, 2019

Do Profit and Convenience Muck Up the Moral Concern in Tariff Testimony by US Domestic Textile Industry?

NCTO Members Testifying at US International Trade Commission.  Surprisingly, there appears to be a little worry the announced new US tariffs on China (Section 301) may be reaching too far with its scope. The National Council of Textile Organizations (NCTO), which has been firmly behind most of the textile-tariffs against China over the last year, is expressing concern the new Tranche Four retaliatory tariffs may affect US imports on products needed by the US domestic textile industry. 

 

[Read the rest of my editorial that takes NCTO to task for its hypocritical "moral" argument supporting the proposed additional products but excluding its industry's suppliers by clicking here.]

 

Steve Warner

Publisher

Posted June 17, 2019

China's Industrial Textile Market Demands Still Remains Vigorous

Despite the increasingly complex industry demands, the Chinese technical textiles market was relatively stable. Nonwovens output increased over last year. Key specific markets such as tire cord also increased in 2018 over 2017. Overall operating income for industrial textiles used in China reached $34 billion. Click here to read the complete summary provided to BeaverLake6 Report by China Textile magazine through our exclusive relationship. Posted February 15, 2019

Does IDEA Show Need to be in Miami Beach?

INDA, the Association of the Nonwovens Fabrics Industry, has issued its final report on IDEA19.  The event held March 25-27, 2019 in Miami Beach, Fla., USA, attracted 6,500+ participants and 509 exhibiting companies from 75 countries.  Show floor space was a record 168,600 square feet, a 9% increase over the previous show. 

 

Surprisingly, the people and exhibitor participation figures are not record numbers. The IDEA16 show in Boston, Mass., USA, attracted 7000+ and 555 exhibitors. 

 

So, why was participation down this year from IDEA16?  I think an explanation for the decline is the South Florida location of IDEA19.  Click here to read more.

President Li Lingshen, President, China Nonwovens & Industrial Texiles Association

President Li Lingshen

BeaverLake6 Report is pleased to provide an exclusive interview with Li Lingshen, Ph.D., Vice President of the China National Textile and Apparel Council, and President of the China Nonwovens & Industrial Textiles Association, the overseeing organization for the technical textiles industry in China. Click here to read the interview.

NCTO Neglects Automotive Textiles as Organizations Testify on Proposed USMCA Impact

Positive Reviews but Still Uncertainty. On November 16, 2018, two of the US textile industry associations testified before the US International Trade Commission (ITC) in a special hearing to determine the economic impact of the proposed United States-Mexico-Canada Agreement (USMCA).  The leaders of the American Apparel & Footwear Association (AAFA) and the National Council of Textile Organizations (NCTO) provided statements on how they feel the new agreement will affect their member companies. 

 

The two organizations clearly have different biases; however, in looking over the AAFA and NCTO statements, it appears to me that while the organizations both clearly said they were not offering an endorsement yet of the agreement, they gave general overall approval for USMCA, acknowledging the 1992 North American Free Trade Agreement (NAFTA) needed updating. Both organizations are taking a wait-and-see attitude to more fully look at how the agreement impacts the complex supply chain of textiles and apparel. Click here to read more.

NAFTA Replacement Agreement Negotiated. On October 1, President Donald Trump announced the US, Mexico and Canada had reached an agreement whichreplaces the North American Free Trade Agreement (NAFTA) that went into effect in 1994. The new United States-Mexico-Canada Agreement (USMCA) contains provisions and language that has an impact on the technical textiles industry; the most important are 1) a special section covering textiles and apparel and 2) rules of origin that will require 75% of automotive content (under NAFTA 62.5%) be made in North America. Mexico and Canada are the two largest importers of US made technical textiles and the automotive industry is the largest intended end market of these technical textiles. Click here to go to the United States Trade Representative's website and read the "Textiles and Apparel Goods" chapter. Posted October 3, 2018

State of the Chinese Technical Textiles Markets in 2017

Are you looking for a quick understanding of the China technical textiles industry? Through our special relationship with China Nonwovens & Industrial Textiles Association (CNITA) and their China Textile publication, BeaverLake6 Report is pleased to post the English-translation of the recently issued "Status Quo of China's Nonwovens and Industrial Textiles Industry, 2017." The report covers the different levels of the industry, geographic export demographics, and forecast the needs in the major end market applications. Click here to read the report in our China Textile website section. 

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Secretary Gary Locke, US Dept. of Commerce, and Steve Warner US Dept. of Commerce Secretary Gary Locke and Steve Warner

Success in our industry is all about knowledge, integrity and developing relationships. BeaverLake6 Group, LLC, publisher of BeaverLake6 Report, is a management consulting firm focused on helping businesses understand the complex global technical textiles industry.

 

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