The number of industry visits to the BeaverLake6 Report website continues to grow as we establish ourselves as a "first source" for information on the Internet. The latest 6-month report (April - October 2017) shows an average 29,000 page impressions per month. [Unlike some industry websites, we don't count robotic visits by search engines in our site visit statistics. If you are comparing industry sites for traffic, make sure you clarify with the website owner whether they include robotic visits.]
The website attracts international readership from all segments which make up the value chain, from fiber, yarn and material producers, to textile machinery makers, to the many niche end product fabricators that supply markets such as automotive, architectural, government, medical and construction industries.
A 12-month analysis of the geographic regions of our readership finds:
45% North America
14% Australia, South America and Africa
A Sidebar banner ad appears on every page of the website. It can also be a transitional ad, showing more than one image. According to our latest statistics, this means your ad will be viewed more than 11,000 times per month. Embedded links in the Sidebar ad will mean an easy click for the viewer to go directly to your website.
240px wide, 400 px high
1-3 months: $200/month
4-12 months: $150/month
240px wide, 200 px high
1-3 months: $150/month
4-12 months: $125/month
New in 2018 is the Top of the Page banner ad. Designed to be in a dominant position, the banner is placed on the two most visited website pages -- Front Page News and Industry Event Calendar. And, to ensure the highest visibility, a maximum two ads will be placed in the position.
465px wide, 70px high
1-3 months: $350/month
4-12 months: $275/month
Imagine your own page on the BeaverLake6 Report website to tell your story. Event organizers, for example, can be continually providing updates on new exhibitors or speakers, announcements of registration deadlines, etc. Manufacturers can be introducing new products and publishing the latest company press releases. You will be a step ahead of your competition with your own page on our website.
1-3 months: $500/month
4-12 months: $400/month
Requires a Sidebar advertisement of equal frequency.
Every Sidebar advertiser also gets their ad placed on the weekly BeaverLake6 Report update that is emailed to more than 1800 of the top industry leaders.
Do you have an event to publicize? A new product or service?
Contact us by clicking here and reserve this prime ad location.
Click here to view the complete technical textiles events calendar that includes show information links.
IFAI Expo 2018 was the first show under IFAI's new CEO/President Steve Schiffman. In a quick conversation on the first day, Mr. Schiffman thought event attendance was on target with the expectation of a 500 increase over the 4500 total participants (counting both exhibitors and visitors) they had in 2017 in New Orleans. Similarly, a conversation with one of the managers of ACMA, a partner in CAMX, said their pre-registration had already topped the 6500 they had last year in Orlando. (Keep in mind, though, the 2017 CAMX show had to be rescheduled from September to December because of Hurricane Irma.) Click here to read more about the shows. Posted October 19, 2018
Positive Reviews but Still Uncertainty. On November 16, 2018, two of the US textile industry associations testified before the US International Trade Commission (ITC) in a special hearing to determine the economic impact of the proposed United States-Mexico-Canada Agreement (USMCA). The leaders of the American Apparel & Footwear Association (AAFA) and the National Council of Textile Organizations (NCTO) provided statements on how they feel the new agreement will affect their member companies.
The two organizations clearly have different biases; however, in looking over the AAFA and NCTO statements, it appears to me that while the organizations both clearly said they were not offering an endorsement yet of the agreement, they gave general overall approval for USMCA, acknowledging the 1992 North American Free Trade Agreement (NAFTA) needed updating. Both organizations are taking a wait-and-see attitude to more fully look at how the agreement impacts the complex supply chain of textiles and apparel. [Click here to continue.]
Posted November 21, 2018
NAFTA Replacement Agreement Negotiated. On October 1, President Donald Trump announced the US, Mexico and Canada had reached an agreement whichreplaces the North American Free Trade Agreement (NAFTA) that went into effect in 1994. The new United States-Mexico-Canada Agreement (USMCA) contains provisions and language that has an impact on the technical textiles industry; the most important are 1) a special section covering textiles and apparel and 2) rules of origin that will require 75% of automotive content (under NAFTA 62.5%) be made in North America. Mexico and Canada are the two largest importers of US made technical textiles and the automotive industry is the largest intended end market of these technical textiles. Click here to go to the United States Trade Representative's website and read the "Textiles and Apparel Goods" chapter. Posted October 3, 2018
Fiber Publication Acquired. INDA, the Association of the Nonwoven Fabrics Industry, today announced the acquisition of two leading industry publications: International Filtration News and International Fiber News. The association purchased the publications from International Media Group, Inc., based in Tempe, Az., USA. The purchase price and terms were not disclosed. The publications each have circulations of 8,000-plus domestic and international readers and have served their readers for over three decades. Both are published six times a year in print and digital formats. The acquisitions will expand INDA’s reach and relevance in the key markets the print and digital publications serve with a particular emphasis on the filtration and separation segment as INDA launches its new FiltXpo event to be held in Chicago every 18 months starting February 26-28, 2020. Click here to read the INDA press release on the purchase. Posted October 2, 2018
Are you looking for a quick understanding of the China technical textiles industry? Through our special relationship with China Nonwovens & Industrial Textiles Association (CNITA) and their China Textile publication, BeaverLake6 Report is pleased to post the English-translation of the recently issued "Status Quo of China's Nonwovens and Industrial Textiles Industry, 2017." The report covers the different levels of the industry, geographic export demographics, and forecast the needs in the major end market applications. Click here to read the report in our China Textile website section. Posted June 18, 2018
I am pleased to announce the second part of my report 2018 State of the U.S.Technical Textiles Industry has been published by Textile World magazine.
This first part features a general industry overview, plus an evaluation of the status and impact of US trade positions.
The second part, featured in the April/May issue will cover major end markets for technical textiles such as automotive and military.
Click here to go to the Textile World website to download a copy.
Steve Warner, Publisher
“BeaverLake6 Report is one of the ‘go-to’ websites that I use. New contributors and innovative products are regularly featured, which to me, is the lifeblood of the industry.”
Ricky Richards (Sales) Pty Ltd.
Do you wish to be added to our subscriber list? It's easy and it's free. Click here and write "Subscribe" in the message box.
Come back often during the week. We update BeaverLake6 Report almost every day with the latest industry information.
Success in our industry is all about knowledge, integrity and developing relationships. BeaverLake6 Group, LLC, publisher of BeaverLake6 Report, is a management consulting firm focused on helping businesses understand the complex global technical textiles industry.
Please click here to view testimonials about Steve Warner, President/CEO of BeaverLake6 Group, LLC.
Connect with Steve Warner, publisher of BeaverLake6 Report, at LinkedIn.