BeaverLake6 Report
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Jon Klein's Outlook

Jon Klein is the Business Development Leader at PrimaLoft® Aerogel insulation. With over 20 years in the industry, Mr. Klein has extensive experience in the textiles, apparel and footwear industry. Mr. Klein is proficient at creating and capitalizing on new textile technology solutions, design collaborations and sustainable product innovations for the textile industry.

 

Mr. Klein is a frequent contributor of short articles on LinkedIn, the world's largest business network, writing about the various market segments of the technical textiles. This column covers these postings.

 

Steve Warner, Publisher

June 27, 2016

The Rising Consumer Demand for Performance and Comfort of Sports Footwear

Originally posted August 12, 2016 on LinkedIn

No matter what the activity or exercise, your performance and footwear brand/product loyalty will always depend on the comfort state of your feet.

 

Performance footwear designers observe consumer feedback to develop solutions that best meet their comfort, functionality, and performance requirements.

 

What is driving the footwear market?

 

Much like the apparel market, several key factors including:

  • Consumer awareness and demand for customized footwear with specific performance requirements per activity or segment.
  • Advanced textile materials and comfort technology solutions.
  • Innovative design with better footwear constructions.
  • Clear understanding for the end user performance requirements.
  • Manufacturing equipment and advanced manufactures capabilities.

The global outlook of the sports footwear market - Technavio’s market research analyst predicts the global sports footwear market to grow steadily at a CAGR of more than 2% by 2020. Brands are focusing more towards consumer requirements in comfort and style, and enhancement of performance solutions in footwear with the growing demand for better and more sustainable options for sports footwear.

With better design craftsmanship and advancements in capabilities, manufacturers are accommodating these new product innovations, designs and developments are also positively evolving.

 

Besides the incorporation of many new comfort technologies and sustainability features in sports footwear, such as the latest development in footwear manufacturing shoe knitting techniques.

By application- Performance, Sports-inspired, Outdoor, Athleisure.

 

This technology aims at creating a snug fit like a sock, with enhanced comfort, lighter structure and durability. With the huge paradigm shift in footwear performance technologies and manufacturing techniques, the market will witness significant growth during the predicted period.

 

APAC is the largest revenue-contributing region in the sports footwear market and is likely to occupy around 43% of the overall market revenue during the forecast period.

 

Competitive landscape - The intense competition in the market prevails in this market has led to the development and introduction of new footwear technologies for performance, style and comfort of sports footwear.

 

Segmentation by footwear product: Cleats, Running shoes, Court shoes, Gym and Training shoes, Athleisure shoes.

 

Running shoes will continue to dominate the sports footwear market during the forecast period and is anticipated to occupy around 24% of the overall market share by 2020. This has propelled manufacturers to come up with innovations in the running and other athletic footwear category. In addition, the running shoes segment is the fastest-growing product segment in the market, and is likely to grow at a CAGR of around 5% by 2020.

 

Segmentation by footwear application: Performance, Sports-inspired, Outdoor, Athleisure

 

The outdoor sports footwear dominates the sports footwear market and is anticipated to occupy more than 47% of the overall market share by 2020. These sports shoes are designed for performance comfort, lighter, faster, more durability for activities such as hiking, walking, aerobics, gym and training, running, climbing. An increase in the participation rates in outdoor activities and high awareness of leading a healthy and active life will propel the market's growth over the next four years.

 

No matter what the activity or exercise, a person’s performance and footwear brand/product loyalty will always depend on the comfort state of your feet.

Textile Technology and Sustainable Product Innovation 

Originally posted March 21, 2016 on LinkedIn

The future development of technical textiles and sustainable product innovation ultimately relies on a clear understanding for the end users performance requirements for his/her garment or textile product during their activities.

 

The non-woven technical textile dominated with 52.4% share in the global technical textile market, expected to account US$ 104.8 Bn by the end of 2020.

 

Technical textiles are valued products (fibers and materials) that are manufactured and used for their functionality and performance rather than their just aesthetics. Fibers, yarns, and filaments are the major products used in manufacturing technical textiles.

 

Nanotechnology in Textiles is expected to witness wide acceptance over the forecast period with major advancements for growth.

 

Numerous textile technologies advancements includes 3D print, weaving, thermos-forming, heat-set methods, nanotechnology, hand-made, finishing treatments and 3D knitting.

 

Textile Technology and Sustainable Product Innovation

LED glove by Lux et Deco

Collaborate to Innovate

 

Collaboration is a key component for textile technology, new product innovations and sustainability.

 

Textile innovation for customized product development is a collaborative effort between the manufacturer + material suppliers and end-user.  All playing a key role to ensure the functionality and performance of the products are developed to meet the end-users specific technical textile requirements.

 

As Technical textiles are materials and products designed to provide comfort and safety during the consumer activities (such as thermal, light-weight, breathable, moisture absorbing and flexible).

Safety and military markets are the biggest market for smart fabrics.

Source: IntertechPira

The non-woven technical textile dominated with 52.4% share in the global technical textile market, expected to account US$ 104.8 Bn by the end of 2020.

 

Technical textiles are valued products (fibers and materials) that are manufactured and used for their functionality and performance rather than their just aesthetics. Fibers, yarns, and filaments are the major products used in manufacturing technical textiles.

Nanotechnology in Textiles is expected to witness wide acceptance over the forecast period with major advancements for growth.

 

Numerous textile technologies advancements include 3D print, weaving, thermos-forming, heat-set methods, nanotechnology, hand-made, finishing treatments and 3D knitting.

Textile Technology and Sustainable Product Innovation

Design Thinking Image courtesy of DEO

The Global Rise of Multi-Functional Clothing

Posted June 2, 2016 on LinkedIn

Multi-functional and sustainable textile development is a problem solving-solution process. The design process begins once a problem has been identified.

  

Consumers today are demanding both eco-friendly textiles and multi-functional designs without sacrificing any of the clothing’s performance or aesthetic characteristics.

 

Two main functions of clothing:

  1. To protect the human body against the environment
  2. Lifestyle or fashion

More innovative and skilled manufacturers have been experimenting with organic recycled fabrics with great success. Mostly, recycled polyester and blends of organic cotton are used for making eco-friendly and green performance textiles.

 

Fibers, yarns, and filaments are the major products used in manufacturing technical textiles. Numerous technologies involved in the manufacturing includes 3D weaving, thermoforming, 3D knitting, heat-set methods, nanotechnology, hand-made methods, finishing treatments and others.

Multi-functional textile design can be defined as clothing or clothing systems with more than one function for different activities and environments such as flexibility or breathability mapping for thermal comfort and performance and waterproof fabrics.

 

Definition of comfort: “a state of physical ease and freedom from pain or constraint.” Multi-functional textile development is a problem solving-solution process. The design process begins once a problem has been identified

Performance Wear, Inspired by Concumer Demand

Posted May 2, 2016 on LinkedIn

The Global Performance Apparel and Footwear market is driven by the growing consumer demand for product customization with advanced textile technologies for comfort.

 

Brand loyalty is still based on the consumer experience. There's still no better source or feedback for the product performance requirements and how it is performing in the field than the customers themselves.

 

A critical component of a performance product innovator's role: Being open to consumer feedback in order to customize performance wear products.

Performance apparel and footwear designers should understand that you can’t tell the consumers their performance requirements—they observe, listen and create solutions for the consumer requirements and design the functionality to best meet those needs.

 

Performance textiles refer to products used primarily for their technical performance and functional properties rather than just aesthetic characteristics.

 

The aim of a technical performance products isn't fashion first; rather, they are designed to have extra values in performance, protection and overall comfort.

 

Performance textiles are fibers and materials that are manufactured and used for their functionality and protection rather than their aesthetic value.

 

Technical textiles are materials that are specifically designed to provide solutions in terms of properties such as thermal, lightness, filtration, conductivity, flexibility. The main purpose of technical protective fabrics is to improve comfort and safety during activities.

Listen to the customer requirements: Thermal Comfort!

 

Brand loyalty will always be based on the consumer experience. There's still no better source or feedback for product performance requirements than the customers themselves.

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Coming Events

  • September 13-15: 56th Dornbirn Man-Made Fibers Congress, Dornbirn, Austria

  • September 13-15: Techtextil India 2017, Mumbai, India

  • September 14-16: International Textile Manufacturer Federation Annual Conference 2017, Bali, Indonesia

  • September 18-21: Sustainable Textile School 2017, Chemnitz, Germany

  • September 26-27: Elementary Nonwovens Training Course, Cary, N.C., USA

  • September 26-28: IFAI Expo 2017, New Orleans, La., USA

  • September 27-29: Outlook 2017, Cascais, Portugal

Click here to view the complete technical textiles events calendar that includes show information links.

Is Saving the US Navy's Peacoat a Matter of National Security?

Since last August, the US Navy has been planning to phase out its iconic traditional wool peacoat in favor of a less expensive, synthetic cold weather parka which is lighter in weight and more versatile in types of inclement weather. It actually replaces two types of coats and the seabag the wool coat is stored.

 

The wool coat, however, has some powerful friends in the US Congress. Companies such as Northwest Woolen Mills in Woonsocket, R.I. and Sterlingware in Boston, Mass. Altogether, the supply chain involved in the manufacture of these woolen peacoats -- including sheep farmers -- is estimated to account for 400 jobs in the Northeast. Add to the drama that the new parka, made by the long-time military supplier Propper, is expected to be manufactured in Puerto Rico, a perceived feeling the new coat will be made by non-American workers. Read more...

 

Steve Warner

Publisher

June 29. 2017

President Trump's Reveals 2017 Trade Policy Agenda

The Office of the U.S. Trade Representative (USTR) has released President Trump's 2017 Trade Policy Agenda. The document, officially called 2017 Trade Policy Agenda and 2016 Annual Report of the President of the United States on the Trade Agreements Program, outlines the new Administration’s four trade priorities:

  • Defending the US National Sovereignty over Trade Policy
  • Strictly Enforcing US Trade Laws
  • Using Leverage to Open Foreign Markets
  • Negotiating New and Better Trade Deals

​BeaverLake6 Report has created a special page within this website and placed the first chapter of the 336-page document which summarizes the policy. Click here to read it. Posted March 2, 2017

What's the NCTO Game Plan for the Post-TPP Era?

Back on March 24, 2016, I was one of the first to predict the Trans-Pacific Partnership (TPP) agreement was a dead deal. In fact, I said that I wouldn’t be surprised that, if Donald Trump became President, the agreement is shredded on day one of his new administration. Well, I was off by three days. Yesterday, President Trump signed an Executive Order, officially withdrawing the United States from the TPP agreement. Now the question is can the National Council of Textile Organizations put together a comprehensive plan for the domestic textile industry in a post-TPP era? Click here to read the rest. Posted January 25, 2017

Steady Growth Prospects for Expanding Specialty Geosynthetics

There are literally dozens of market reports for the many market sections and subsections within the technical textiles industry. In 2017, BeaverLake6 Report will be introducing a few of these reports to our viewers. The first report being features is The Future of Spcialty Geosynthetics to 2021. It was developed by Smithers Apex, a market research firm based in the United Kingdom. 

 

In exchange for the promotion, Smithers Apex agreed to write an exclusive expanded executive summary of the market report for our readers. Click here to view the market summary. Posted January 9, 2017

2016 China Textile Innovation Conference Explores the Roads to a Textile Power

Sun Ruizhe

2016 China Textile Innovation Conference, as an annual summit of industry innovation, was held in Beijing on December 12th, 2016. The conference, themed on “New Opportunity, New Advantages, New Vitality” – Stepping Towards a Textile Power, comprehensively summarized the industry innovation achievements and explored the new advantages in development in order to grasp the strategic opportunity of the new round of industrial changes. BeaverLake6 Report is pleased to present a report on the conference via our partnership with China Textile magazine. Please click here. Posted December 21, 2016

In My Opinion

Re-Shoring: Good for the Goose is Not Good for the Gander?

Domestic PFD Manufacturer's Application for FTZ Additional Production Authority Riles Textile Industry Trade Associations. There is a nasty fight taking place these past few months behind the closed doors of Room 48019 at the Herbert C. Hoover Building in Washington, D.C. The room is the office of the Foreign-Trade Zones Board. The fight pits domestic technical textile industry suppliers and a coalition of textile-trade associations against a fairly large domestic end-product cut-and-sew manufacturer. Click here to read the story.

 

Steve Warner

Publisher

Media Partners

In My Opinion

In 2015, I posted more than 425 items of interest for our industry on the BeaverLake6 Report website. In reviewing it all last week, it got me to thinking about putting together a list of influential events, news and trends that I observed during the past year. I have focused primarily on the US marketplace but each of “the things that mattered” to me has global implications.

 

So, here go my thoughts in no particular order of importance. Let me know if you agree or if I have missed some. Click here to read the list.

 

Steve Warner

Publisher

Posted January 17, 2016

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  Director

  Ricky Richards (Sales) Pty Ltd.

 

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Secretary Gary Locke, US Dept. of Commerce, and Steve Warner Commerce Secretary Gary Locke and Steve Warner

Success in our industry is all about knowledge, integrity and developing relationships. BeaverLake6 Group, LLC, publisher of BeaverLake6 Report, is a management consulting firm focused on helping businesses understand the complex global technical textiles industry.

 

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Connect with Steve Warner, publisher of BeaverLake6 Report, at LinkedIn.

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